Issue Media Group (IMG) offers its underwriters the opportunity to directly align their brands with content about talent, innovation, diversity, and place. In addition, IMG provides corporations, governments, institutions, nonprofits, and foundations with similarly focused missions a way to use their media budgets to support and expand coverage of job growth, economic development, real estate, non-profit innovation, city building, and placemaking.
Here's how the process works:
Underwriting: Sponsors provide the financial support for IMG to dedicate editorial attention to new subjects or to expand coverage of current focus areas in the publication.
Branding: Underwriters are then branded within their focus area as well as on the homepage and other areas of the publication website and email newsletter.
Content license: Sponsors receive license to reuse IMG content for their own website and online communications.
Editorial advisory role: Sponsors are invited to participate in quarterly editorial brainstorming sessions with IMG journalists and other sponsors.