The Kresge Foundation expressed an interest in reaching a more diverse audience through our award-winning Resilient Neighborhoods series in Detroit. IMG has an interest in helping ethnic media strengthen its ability to measure and report on digital content reach and engagement. So, we worked closely with New Michigan Media and its publishing partners to share the Resilient Neighborhoods series through ethnic media outlets while measuring impact using IMG analytics tools. Stay tuned.
"New Michigan Media is excited to be working with Issue Media Group to explore ways to help inform more diverse audiences and share content and resources," says Hayg Oshagan, founder and executive director of New Michigan Media. "Bringing Issue Media Group's tools for measuring the impact of digital stories will be valuable as ethnic media outlets explore new ways to share impact while exploring new partnerships and revenue streams."
Read more about
Resilient Neighborhoods.
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