IMG and our partners are not the only ones promoting the outdoors and nature. The Michigan Office of Outdoor Recreation is helping in that mission, supporting our efforts to write stories of innovation in the outdoor recreation industry. Those stories are published in
Rural Innovation Exchange and
UPword but you can also find them in other IMG publications as well.
Part of the motivation is economic development, for sure, but it's also about promoting the natural assets of the Great Lakes State. Michigan offers more than eight million acres of publicly accessible lands, 12,000 miles of state-designated trails, and enviable Great Lakes, rivers and streams. These resources provide nearly endless opportunities to get outdoors and enjoy nature, and also provide a rich opportunity to research, test and design the gear, accessories and vehicles that get people outdoors.
Our recent stories have included a
roundup of outdoor rec tech companies to watch and the
electrification of off-road vehicle trails in the Upper Peninsula.
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