WIRED: The Power of Community Storytelling
One answer is clearly to get the community involved. People love telling stories and love exploring their own creativity, especially when they can earn recognition and status among a community they identify with. Engaging someone in a creative process is not only compelling, but it gives them ownership that translates into promotion and amplification of the brand to new audiences outside its current reach.
READ the WIRED story “The Power of Community Storytelling“
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